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The Top 5 Marketing Strategy Books

Updated: Sep 9, 2023

Marketing books

There’s no better feeling than picking up a book, getting lost in its pages and learning something new. So along with our full guide on marketing strategy I thought I would add some great marketing books to keep that knowledge flowing.

Enjoy reading!

Digital Branding 2nd edition by Daniel Rowles

Amazon review “Great straight forward book on digital branding, customer journey and how to make sure you are marketing your business in the right way to the right audience. Well recommended.”

This is a book I bought a few years ago and keep picking up form time to time to find new ways of working and incorporate different frameworks into my marketing. I am a particular fan of the content framework see, think, do care framework a funnel model for your content strategy.

The book is broken down into three parts, first of all covering digital branding, value, user journey and authenticity. The second part is around the digital toolkit which is full of information on social media, search, mobile, online advertising, email, CRM and integration. Then the third part is your digital brand strategy and measurement.

Overall, a practical guide on how to build your brand online and see results.

Everybody writes by Ann Handley

Amazon review “Ann Handley is an amazing human who does incredible things for the content marketing industry. Reading this book is like having Ann sitting next you helping to tackle some of biggest writing challenges, all with her incredible sense of humour every step of the way.”

Everybody writes is the guide to creating ridiculously good content. The book provides practical advise and guidance on how to create and publish your content. Giving you frameworks, step by step instructions, examples and witty comments along the way.

The book is broken down into 6 sections looking at how to write better, writing, voice, story and publishing rules for your content. And finally addressing the many different channels we might write on as marketers.

How to write copy that sells by Ray Edwards

Amazon review “Ray is the best copywriter and this is the best book on the subject. It even comes with a link to his amazing free copywriting course, which absolutely blew me away with how good it is. Look no further than this book, if you want to write great copy. I highly recommend this book.”

A brilliant guide to writing copy that sells. This is not a book you can read from cover to cover, I read one chapter then had to put it down to take action whilst I was learning. The book provides a step by step guide on how to attract your audience whilst providing you frameworks on how to structure your copy.

The book covers how to sell without being salesy, grabbing attention through headlines, closing the deal and product launch copy to name just a few areas. It really has everything to help your content.

Contagious by Jonah Berger

Amazon review “The book's advice is very practical and easy to take action on. By the end I had pages of ideas on how I can implement the book's advice”

This book looks at what makes things popular and how to make your product catch on. The book is broken down into 6 principles that look at how you can make your idea contagious. Starting at why things catch on and the social currency, giving practical examples along the way. Then moving to triggers, emotion, public, practical value and stories.

Berger has studied how ideas spread, what drives word of mouth and and why content goes viral over the last decade to create this book of practical strategies for your marketing campaigns.

Digital persuasion by Erin Gargan

Amazon review “This is a "must" read for those wanting to stand out in the world of building digital relationships.”

This last book looks at how to be more persuasive in our communication and influence positive action. The book teaches ways of attracting more yes answers, looking at language that triggers emotion and understanding psychology to craft personal messages.

Practical ways to improve your digital communication through a more persuasive approach and influencing positive action.

Want to carry on reading here? Take a look at our ultimate guide to marketing strategy. Taking you through an introduction to marketing strategy, how to create a strategy and the benefits, outsourcing and how project management fits in. Read more here.

Some posts may contain affiliate links that make me a tiny bit of money that helps to support the running of this website. But don't worry, this is at no additional cost to you.

I only ever promote and recommend the very best of the best and things that I have used/read myself.


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